In 2025, Feltex proudly celebrates Godfrey Hirst’s 160 Years of Local Manufacturing – a milestone that marks over a century and a half of innovation, craftsmanship, and community.
As a key part of the Godfrey Hirst family since 2006, Feltex shares in this proud legacy. While Feltex’s own story began in 1921, it has long stood alongside Godfrey Hirst in delivering high-quality, locally made flooring designed for how people really live.
This campaign shines a spotlight on what continues to set both brands apart: a commitment to local jobs, local care, and flooring solutions designed to meet the evolving needs of homes across the region. Feltex crafts premium wool carpets from the finest New Zealand wool, proudly made in Australia and New Zealand.
From Godfrey Hirst’s first mill in Geelong to today’s cutting-edge production facilities, we’ve been creating local jobs and partnering with 1,500+ retailers – building stronger economies where we live and work.
As part of this milestone celebration, Feltex reaffirms its role in providing real comfort and performance for a wide range of interiors – from busy family homes to elegant, minimalist spaces.
Both brands are also united by a shared commitment to responsible manufacturing and future-forward innovation. Since 2020, we’ve reduced our scope 1 and 2 greenhouse gas emissions across Australia and New Zealand by approximately 34% through efficiency initiatives and the installation of over 8,300 solar panels. Because being locally made also means leading the way in environmental responsibility. Learn more here
As Feltex celebrates this significant anniversary alongside Godfrey Hirst, it’s a tribute to the strength of local manufacturing and a shared vision for creating flooring that feels like home.