Design Diaries With Simone Haag

Melbourne-based interior decoration studio Lauren Egan has built a reputation for creating homes that balance sophistication, warmth, and thoughtful curation. Established in 2018, her studio focuses on the careful selection of furniture, art, soft furnish

Lauren Egan

Beju Residences is a collaborative project between the renowned Brisbane property construction company K2 Projects.

K2 Projects

Renowned social media influencer Margaux Follis boosts her discerning sense of style with a Feltex luxurious wool rug.

thefrenchfolk

Simone brings an avant-garde vision to the Australian decoration space, consistently pushing the boundaries with furniture, art, and object curation in her residential projects. The Light Well House is an Australian design success story, emphasising that well-designed and built homes stand the test of time. With an array of design accolades, an outstanding body of work, and an impressive stable of clients, Simone Haag stands out as one of Australia’s most celebrated designers.

Simone brings an avant-garde vision to the Australian decoration space, pushing the boundaries with furniture and art curation in her residential projects.

Simone Haag

<h3>Quality in Wool and Wool Blend Carpets</h3>
Feltex has always been synonymous with style, design integrity and luxury. As a leading manufacturer of the finest carpet, Feltex sets the benchmark for quality in wool and wool blend carpets. When you choose a Feltex carpet you can rely on almost 100 years of manufacturing experience and expertise.
Our expert team of designers are at the forefront of cutting-edge design, bringing the latest colour and style trends to floors all over the world. With a palette of gorgeous colours and irresistible textures, Feltex carpet is the flooring must-have.
<h3>Designed for Australian Interiors</h3>
At Feltex Carpets, we are designers, technical specialists and armed with a passion for interiors produce a selection of carpet designs and custom carpet options that are a canvas for your meticulous self expression.
Feltex wool carpets come in a range of colours painstakingly developed over the years and in a variety of designs to compliment even the most complex of design plans.
<a href="/au/products?type=CPT">See the Feltex wool carpets range and order free samples</a>
&nbsp;
<img src="https://res.cloudinary.com/gh/image/upload/v1/brands/feltex-res-au/feltex-carpets-brochure-thumbnail.jpg" width="150" height="211"> <a href="https://res.cloudinary.com/gh/image/upload/v1/brands/feltex-res-au/docs/feltex/carpet-collection.pdf">Download: Feltex Carpet Collection</a>
&nbsp;
<h3>Wool and its Benefits</h3>
Made from natural fibres, wool carpets are insulating, hypoallergenic, stain resistant and renewable.
<ul>
	<li>Natural renewable fibre</li>
	<li>Regulates temperature and humidity</li>
	<li>Flame resistant and fire-retardant</li>
	<li>Naturally hypoallergenic</li>
	<li>Healthier carpet™ that's Red List Free certified</li>
</ul>
	<a href="/au/product-types/wool-carpet">Learn more about wool carpets</a>

Feltex

Wool Broadloom Carpet Feltex 

Invoking a sense of seaside tranquility, 13th Beach by Feltex is a chunky loop pile wool carpet, bringing a casually elegant and contemporary feel to your home. Crafted from the finest New Zealand wool, this woollen carpet is hypoallergenic and stain resistant, while delivering on resilience and style. 

Label

Certificate

Brochure

Carpet Collection

With hundreds Kiwis employed in New Zealand, the NZ operations include spinning mills, dye houses, design studios, carpet manufacturing mills, warehouse and support offices across Aotearoa.

Made in New Zealand

The natural beauty of wool stems from the inherent complexity of the fibre itself, evolved to protect sheep, no matter the conditions! That’s why we still wear wool, sleep with wool, insulate with wool and enjoy walking on wool.

Hypoallergenc 
Wool carpets are naturally hypoallergenic making them suitable for those with allergies.

Naturally Insulating 
Wool absorbs moisture in the air and controls humidity for a comfortable environment, making it cooler in summer and warmer in winter. Wool carpet can also absorb and desorb significant quantities of moisture from the air to buffer humidity changes in a room.

Fire Resistance 
Wool carpet has natural flame resistant properties due to its ability to char when burnt and not melt like synthetic fibres. It retains heat and starves its surface of air, extinguishing flames.

Stain Resistance 
The wool fibres natural structure consists of overlapping scales, arranged much like roof shingles. These scales inhibit dirt from adhering to the fibre and help fleck it away.
NOTE: eventually the wool will naturally absorb stains so cleaning is best done immediately.

Biodegradable 
As a natural resource, wool fibre is biodegradable. When wool fibre is disposed of, it will naturally decompose in soil in a matter of months or years, slowly releasing valuable nutrients back into the earth.

Renewable 
A renewable material, wool is shorn from sheep every 9-12 months and produced by sheep consuming a totally renewable resource - grass.

Natural Fibre

The natural beauty of wool stems from the inherent complexity of the fibre itself, evolved to protect sheep, no matter the conditions.

<h3>
 We Have Something Exciting to Declare.
</h3>

 In a marketplace increasingly focused on environmental considerations and issues around sustainability, Godfrey Hirst are incredibly proud to have products officially approved Declare® LBC Red List Free.


 The International Living Future Institute (ILFI), and local affiliate the Living Future Institute of Australia (LFIA), are organisations committed to driving sustainable change in the Australian Built environment through the development of leading edge programs, that are designed to radically change our approach to building and construction.


 Predicated on creating a healthier built environment, the Declare® program delivers clear, unambiguous information about building material specifications. Participating manufacturers are required to disclose a Product’s entire constituent chemical composition to a threshold of 100-parts-per-million; essentially creating a ‘nutrition’ label of ingredients.

<h3>
 A product transparency program
</h3>

 Each Declare® label is compared against a list of worst-inclass materials, better known as the Red List. Chemicals on the Red List can pose an increased risk of:

<ul>
 <li>
 Polluting the environment
 </li>
 <li>
 Bio-accumulation of contaminants progressing up the food chain
 </li>
 <li>
 Negative health implications for factory personnel, construction industry workers and building occupants
 </li>
</ul>

 Aware of our role in developing products that homeowners can comfortably put in their homes, we worked with our entire supply chain to identify, source and utilise the healthiest possible manufacturing ingredients. When we were confident our products met the stringent sustainability and toxic free chemical standards, we applied for LFIA Declare® approval.


 <img src="https://res.cloudinary.com/gh/image/upload/v1/apps/gh-web/images/red_list_free-feature-img_001-id-0225810520.jpg" alt="kids playing video games on couch and plush triexta carpet">

<h3>
 The Declare® initiative has three declaration statuses:
</h3>
<ul>
 <li>
 LBC Red List Free - Complete ingredient disclosure revealing ZERO Red List chemicals
 </li>
 <li>
 LBC Red List Approved - Where chemicals or product ingredients have no available public information, or a manufacturer is unable to publicly identify an ingredient due to proprietary registration. Products may potentially contain Red List chemicals, which, if identified, will be highlighted in orange
 </li>
 <li>
 Declared - This base level of transparency, while revealing a product’s ingredients, will nevertheless contain some Red List ingredients, which will also be highlighted in orange
 </li>
</ul>
<h3>
 This label addresses three key concerns:
</h3>
<ul>
 <li>
 Where does a product originate?
 </li>
 <li>
 What is it made of?
 </li>
 <li>
 Where does it end up at the end of its life?
 </li>
</ul>

 <img src="https://res.cloudinary.com/gh/image/upload/v1690242847/apps/gh-web/images/declare_label-0008.jpg" alt="declare label">


 
 Each of our products are individually approved and the label can be downloaded from the product page and please <a href="https://www.godfreyhirst.com/au/support">contact us</a> if you have any questions.


 <img src="https://res.cloudinary.com/gh/image/upload/v1/apps/gh-web/images/red_list_free-feature-img_002-id-0225810520.jpg" alt="woman doing yoga on plush triexta carpet">


 
 &nbsp;

<h3>
 DOWNLOADS
</h3>
<ul>
 <li>
 <a href="https://declare.living-future.org/products/triexta-residential-carpet-a001-2">Triexta Residential Carpet (A001) Declare label</a>
 </li>
 <li>
 <a href="https://declare.living-future.org/products/triexta-residential-carpet-a002-2">Triexta Residential Carpet (A002) Declare label</a>
 </li>
 <li>
 <a href="https://declare.living-future.org/products/triexta-blend-broadloom-carpet-75-25">Triexta Blend Broadloom Carpet Declare Label</a>
 </li>
 <li>
 <a href="https://declare.living-future.org/products/100-wool-broadloom-carpet">100% Wool Broadloom Carpet Declare label</a>
 </li>
 <li>
 <a href="https://declare.living-future.org/products/wool-broadloom-carpet">Wool Broadloom Carpet Declare Label</a>
 </li>
 <li>
 <a href="https://declare.living-future.org/products/wool-blend-broadloom-carpet-80-20-2">Wool Blend Broadloom Carpet (80/20) Label</a>
 </li>
 <li>
 <a href="https://declare.living-future.org/products/sdn-carpet-on-endurabac-godfrey-hirst">SDN Carpet on Endurabac® Declare Label</a>
 </li>
 <li>
 <a href="https://declare.living-future.org/products/sdn-fr-carpet-on-endurabac-godfrey-hirst">SDN FR carpet on Endurabac® Declare label</a>
 </li>
 <li>
 <a href="https://declare.living-future.org/products/sdn-carpet-on-actionbac-godfrey-hirst">SDN Carpet on Actionbac® (NZ) label</a>
 </li>
 <li>
 <a href="https://declare.living-future.org/products/duratuft-soft-pet-carpet-godfrey-hirst">Duratuft Soft PET Carpet Declare label</a>
 </li>
</ul>

 &nbsp;


 <a href="https://www.youtube.com/embed/AO7tvnLGRYY?si=6B7EZBLd_UiylIPm">View on YouTube</a>
&lt;/p

Declare® Red List Free

 Declare® Red List Free approved carpet.

This carpet has been classified under the independent Australian Carpet Classification Scheme (ACCS) labeling system according to it's durability and retention, receiving the maximum six out of of six stars for residential use, including stairs.
It is suitable for all areas of the home including areas with extra heavy traffic flow such as hallways and living rooms.

Residential Extra Heavy Duty & Stairs - 6 Star

Residential Extra Heavy Duty and Suitable for Stairs - 6 star.

This carpet has been classified under the independent Australian Carpet Classification Scheme (ACCS) labeling system according to it's durability and retention, receiving two out of four stars for commercial use.

It is suitable for areas with frequent traffic flow such as shops, offices and hotel lounges. 

<a href="/grouped-highlights/accs">Learn more about the ACCS</a>

Contract Medium Duty - 2 Star

Contract Medium Duty and Suitable for Stairs - 2 star.

Our goods come with warranties that cannot be excluded under the Australian Consumer Law.
You are entitled to a replacement or refund for a major failure and compensation for any other reasonably foreseeable loss or damage.
You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure. In addition, Feltex products come with a range of performance warranties for carpets when used in an owner occupied residential premises, tailored to the specific product and its attributes. 
The full terms and conditions of the Feltex 15 Year Wool Limited Residential Warranty can be viewed our flyer.

Feltex 15 Year Wool Limited Residential Warranty*

This carpet, with an appropriate underlay and installation method, meets the requirements of Australian NCC Spec. C1.10 relating to fire hazard properties for flooring in class 2 – 9 buildings.

Please refer to specific fire rating test results for your proposed installation to confirm the rating. Test results available upon request.

Fire Rated Carpet

This carpet, with appropriate underlay and installation method, meets the requirements of Australian NCC Spec. C1.10 relating to fire hazard properties for flooring in class 2 – 9 building. Please refer to specific fire rating test results for your proposed installation to confirm the rating, available upon request.

Level loop pile carpet has all of the loops at a uniform length. It has a distinct texture with low and tight loops.
<ul><li>Great choice for high traffic spots.</li>
<li>Does not show footprints.</li></ul>

Level Loop Pile

Uniform loop pile that won't show footprints.

All our wool carpets have insect resistant treatments applied during manufacture. 

The treatment does not stop insects from entering your home and moths/ beetles can build up an immunity and in some areas have developed a tolerance to treatments. The insect deterrent treatment is embedded in the carpet fibre and needs to be ingested by the insect to have an effect and stop further spreading – such that some fibre loss may occur and good housekeeping is essential.

More information can be found in our carpet care guides.

Insect Deterrent Treatment 

Insect resistant treatment applied during manufacture.

Our most popular carpets and hard flooring, the Mid-range carpet and hard flooring category offers all-around performance with excellent comfort, design and features, including stain resistant carpet, wear resistant carpet, soil resistance carpet and fade resistant carpet that’s often Australian made, New Zealand made and designed for local conditions. 
Mid-range hard flooring options include extra scratch resistant flooring, dent resistant flooring, engineered flooring that looks just like real timber, water resistant flooring and more. Mid priced carpets and hard floors are most often used to add value to owner-occupied homes and higher-end investment properties. They really hit the sweet spot for designer carpet boasting some of the best features, with incredible value.

Mid Range

An extension of the Australian Carpet Classification Scheme (ACCS), the Environmental Certification Scheme tests carpet to ensure they meet stringent environmental performance standards such as volatile organic compound emissions, noise reduction and thermal insulation properties (For more information visit: <a href="https://www.carpetinstitute.com.au/environmental/">www.carpetinstitute.com.au/environmental/</a>)

As a prerequisite for the ECS program, carpet manufacturers must comply with the Code of Practice for Environmental Management (including performance criteria for raw materials, the manufacturing process, the carpet during its use and at the end of its life).

ECS Level 4+ is the highest standard within the ECS program. This stringent program is a Green Building Council of Australia (GBCA) approved third party, with ECS Level 4+ certification providing at least a minimum of 12 Green Star points.

ECS Level 4+

Environmental Certification Scheme Level 4+

13th Beach

<h3>Effortless Elegance for Every Season</h3>
As the days grow warmer, transform your home into a sanctuary of refined, effortless cool with Feltex designer wool carpets. While often associated with winter warmth, wool’s remarkable versatility makes it the ultimate choice for all seasons. In spring and summer, wool’s natural temperature-regulating properties work to maintain an ideal indoor climate, keeping your space refreshingly cool even on the hottest days. Its breathable fibres promote air circulation, minimising trapped heat and moisture.
Beyond its climate control benefits, wool absorbs humidity to create a fresh, crisp atmosphere, while its hypoallergenic qualities ensure a healthier, purer air quality. Luxuriously soft yet incredibly durable, wool is a timeless option that harmonises with the ebb and flow of the seasons.
With Feltex wool carpets, you’re not just choosing flooring—you’re investing in year-round elegance, comfort, and an 
 environment that feels as good as it looks. Experience the luxury of nature’s finest with the perfect balance of style and function. 

<h3>Finest Quality Natural Fibre</h3> 
Feltex wool carpets are made from the finest natural wool fibres which are renewable and biodegradable.
A renewable material, wool is shorn from sheep every 9-12 months and produced by sheep consuming a totally renewable resource - grass.
As a natural resource, wool fibre is biodegradable. When wool fibre is disposed of, it will naturally decompose in soil in a matter of months or years, slowly releasing valuable nutrients back into the earth.

<h3>Natural Insulation and Humidity Control</h3>
Wool carpet is naturally insulative with humidity control for a comfortable indoor environment, making it cooler in summer and warmer in winter.
Wool is a natural hygroscopic insulator. This means your wool carpet can absorb up to 30% - 40% of its weight in moisture without becoming wet to touch. This reduces the dampness in the air, making your home a drier and healthier place to live.
In cold, damp conditions (high relative humidity) moisture is absorbed by wool and heat is given off. In warm dry conditions, moisture is released by wool, resulting in a cooling effect. How well your carpet insulates largely depends on how much air it can trap. 
Because of wool’s natural inbuilt crimp, air is retained in millions of tiny pockets which provide an insulating effect, thus creating a comfortable home environment.

<h3>Luxurious and Hypoallergenic</h3>
Wool carpets are naturally luxurious and hypoallergenic making them both aesthetic and suitable for those with allergies.
Ideal for allergy and asthma sufferers, wool does not promote the growth of bacteria, mould and mildew.This reduces the likelihood of spores, mycotoxins and volatile organic compounds from developing in the home, helping to prevent allergies and respiratory problems.
Wool fibre also deters the growth of dustmites – the most common single cause of asthma.

<h3>Effortless Elegance for Every Season</h3>
As the days grow warmer, transform your home into a sanctuary of refined, effortless cool with Feltex designer wool carpets. While often associated with winter warmth, wool’s remarkable versatility makes it the ultimate choice for all seasons. In spring and summer, wool’s natural temperature-regulating properties work to maintain an ideal indoor climate, keeping your space refreshingly cool even on the hottest days. Its breathable fibres promote air circulation, minimising trapped heat and moisture.
Beyond its climate control benefits, wool absorbs humidity to create a fresh, crisp atmosphere, while its hypoallergenic qualities ensure a healthier, purer air quality. Luxuriously soft yet incredibly durable, wool is a timeless option that harmonises with the ebb and flow of the seasons.
With Feltex wool carpets, you’re not just choosing flooring—you’re investing in year-round elegance, comfort, and an 

 environment that feels as good as it looks. Experience the luxury of nature’s finest with the perfect balance of style and function. 

<h3>Natural Insulation and Humidity Control</h3>
Wool is a natural hygroscopic insulator. This means your wool carpet can absorb up to 30% - 40% of its weight in moisture without becoming wet to touch. This reduces the dampness in the air, making your home a drier and healthier place to live.

In cold, damp conditions (high relative humidity) moisture is absorbed by wool and heat is given off. In warm dry conditions, moisture is released by wool, resulting in a cooling effect. How well your carpet insulates largely depends on how much air it can trap. 
Because of wool’s natural inbuilt crimp, air is retained in millions of tiny pockets which provide an insulating effect, thus creating a comfortable environment for you and your family.

<h3>Natural Stain Resistance and Easy Maintenance</h3> 
Wool carpet is a very practical option in terms of cleaning and maintenance. It is naturally resistant to dirt and household stains.

<h3>Hypoallergenic</h3>
Wool carpet is ideal for allergy and asthma sufferers as it does not promote the growth of bacteria, mould and mildew.

This reduces the likelihood of spores, mycotoxins and volatile organic compounds from developing in the home, helping to prevent allergies and respiratory problems.

Wool fibre also deters the growth of dustmites – the most common single cause of asthma.

Wool Carpet

Carpet

Boings

Corners

Cylinders

Kelpies

Signies

Ants

Huttos

The Bluff

Inspired by the work of ancient stonemasons, Barleystone takes visual and textural cues from techniques dating back thousands of years. This carpet features an organic, linear pattern which will add texture, depth and luxury to any space.

The premium category of carpet and hard flooring products offers the most comfortable carpets and highest quality hard flooring. These luxury flooring products feature enviable design aesthetics, from on trend chunky wool loop pile carpets to genuine timber hard flooring. Premium flooring boasts all of the best features for long lasting performance.
The category offers carpets with <a href="/features/red-list-free">Red List Free</a> certification for the best indoor air quality. Along with <a href="/features/pefc">PEFC</a> certified timber flooring that contains sustainably sourced materials. From forever homes to high end investments, these prestigious carpets and floors often add the most value to the property and are a wonderful option.

Premium

Textured Loop Pile uses loops of varying heights to create unique patterns and interesting textures. The loops ensure a hard-wearing carpet that works well in medium to high-traffic rooms.
<ul><li>This style is also known as High-Low Loop Pile, Multi-Level Loop Pile or Patterned Textured Loop Pile.</li>
<li>Can be used in a random or sequenced design to create textures or patterns</li></ul>

Textured Loop Pile

Barleystone

Castle

Burlap

Frost

Linen Weave

Stone Wall

Grasscloth

Chalkstone

Keystone

Granite

100% Wool Broadloom Carpet Feltex Carpets 

The ideal design base for a stunning interior, Spinifex is beautifully crafted from 100% wool and features a level loop pile woven on the diagonal and gently brought to life with a subtle fleck throughout.

Selecting the perfect foundation for your home is effortless with our Designer Favourites. These celebrated styles have been embraced by homeowners and admired by designers across Australia - a testament to their enduring beauty and reliability.


 Each Designer Favourite has earned its place through timeless design, proven performance, and the trust it inspires in both builders and discerning homeowners. Confident, considered, and effortlessly stylish - these are the floors that continue to define Australian interiors.

Feltex Designer Favourite  

This carpet has been classified under the independent Australian Carpet Classification Scheme (ACCS) labeling system according to it's durability and retention, receiving four out of of six stars for residential use, including stairs. 
It is suitable for all areas of the home including areas with heavy traffic flow such as living rooms.

Residential Heavy Duty & Stairs- 4 Star

Residential Heavy Duty & Suitable for Stairs - 4 star.

This carpet has been classified under the independent Australian Carpet Classification Scheme (ACCS) labeling system according to it's durability and retention, receiving one star for commerical use.
 It is suitable for areas with light traffic flow such as hotel bedrooms, offices and shops.

<a href="/grouped-highlights/accs">Learn more about the ACCS</a>

Contract Light Duty - 1 Star

Contract Light Duty and Suitable for Stairs - 1 star.

An extension of the Australian Carpet Classification Scheme (ACCS), the Environmental Certification Scheme tests carpet to ensure they meet stringent environmental performance standards such as volatile organic compound emissions, noise reduction and thermal insulation properties (For more information visit: www.carpetinstitute.com.au/environmental/)

As a prerequisite for the ECS program, carpet manufacturers must comply with the Code of Practice for Environmental Management (including performance criteria for raw materials, the manufacturing process, the carpet during its use and at the end of its life).

This stringent program is a Green Building Council of Australia (GBCA) approved third party, with ECS Level 4 certification providing at least a minimum of 7 Green Star points.

ECS Level 4

Environmental Certification Scheme Level 4.

Our goods come with warranties that cannot be excluded under the Australian Consumer Law. 
You are entitled to a replacement or refund for a major failure and compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure. 
In addition, Feltex products come with a range of performance warranties for carpets when used in an owner occupied residential premises, tailored to the specific product and its attributes. The full terms and conditions of the Feltex 7 Year Wool Limited Residential Warranty can be viewed in our flyer.

Feltex 7 Year Wool Limited Residential Warranty*

Spinifex

Meadow Mist

Moth

Husky

Bone White

Earth

Chalky

Grey Storm

Sand Storm

Pepper

Bluestone

Boasting enduring beauty and quality, Stonefields is available in a rich range of colours that will add life and luxury to your interior. Made from high quality wool, this carpet features hypoallergenic properties, while still offering warmth, softness and opulence.

This carpet has been classified under the independent Australian Carpet Classification Scheme (ACCS) labeling system according to it's durability and retention, receiving five out of of six stars for residential use, including stairs.
It is suitable for all areas of the home including areas with extra heavy traffic flow such as hallways and living rooms.

Simone Haag

Projects by Simone Haag

Design Diaries With Simone Haag

Our Other Design Partners

Lauren Egan

K2 Projects

thefrenchfolk